He was promised a career as a doctor before choosing another path, that of entrepreneurship and digital. It is therefore not by chance that this period of covid-19, the co-founder of Wynd spent it at the bedside of small businesses, hit hard by the crisis. However, the future of trade does not depend only on the health and economic crisis we are facing. The hegemony of companies like Amazon or Alibaba poses much more complex questions. Wynd and many other players in Tech are mobilizing to give businesses, large and small, the weapons to position themselves against the largest. If the ambition is great, it is in all humility that Ismaël Ould looks back on his entrepreneurial adventures. He does not omit the "slaps", he does not forget the doubts, he even claims them. The entrepreneur is human, the human is made up of paradoxes. And it is precisely these paradoxes that interest our guest. An entrepreneurial and human journey to discover in two parts.