Andrea Ganovelli is one of the four co-founders of the new Green-got green bank. Coming from a fairly classic background in the start-up environment, he studied management and then obtained a diploma in a business school. In his final year of study, he went on an exchange to Oslo in Norway. An unusual destination but it is his attraction to the Fjords, nature and beautiful landscapes that led him to take the road north. An environment in which he will develop his passion for calm places, withdrawal into oneself, hiking and meditation. At the end of his stay in the land of the Vikings, he landed a job within the global Pernod-Ricard group in the city of Dublin where he was attached to the sales teams. It was during this period that he discovered a series of reports “The blue planet collection” produced in 2001 by the BBC. He takes a slap and begins to put in place habits in favor of the planet to align with values ​​that he has carried with him for many years. In particular, he will reduce his meat consumption until he becomes a vegetarian. Focus on “The Big Apple.” Pernod-Ricard then offered him a job in New York to work on the development of sales of Jameson whiskey. A stimulating job, but one which will become too far removed from Andrea's core values. Although he is surrounded by great colleagues, the destructive side of the alcohol industry linked to the intensive cultivation of raw materials will lead him to resign and return to France.