These start-ups that offer an alternative to fundraising

Fundraising is not a necessary step for a start-up. While some players advocate a model without opening up capital (or at least in a very small dose) like of the Bootstrap Entrepreneurs Club , others are pushing for loans. But not just any: “revenue based financing”. This phenomenon, very widespread in Anglo-Saxon countries, consists in borrowing an amount on the basis of their current or future income and not on the balance sheet, as traditional financial institutions do, which is not suitable for start-ups. -up.

To do this, these new players connect to a bunch of tools (marketing, treasury, payment, etc.) and thus build a score that assesses the borrower's risk. Using this method, a start-up can receive an instant response and then receive the money within 24 or 48 hours.

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