Holder of a PhD in Behavioral Economics, this cognitive science enthusiast created her StartUp after working in private banking in Asia. His approach to assessing clients is extraordinarily innovative. During this episode, Tiphaine gives us a lecture on cognitive biases and behavioral finance. Returning from Asia without having found a co-founder, it is while doing a marathon in Alsace that she crosses paths with her CTO. Tiphaine describes NeuroProfiler and its value proposition to us. At the end of this episode, you would almost want to go to one of his clients to do his tests. You will discover that the behaviors of economic agents are irrational and that the approach of behavioral finance, still relatively unknown, upsets the thought patterns of “traditional” finance. These modern sciences identify cognitive biases as ambiguity biases or aversion bias. In the researchers and authors to know: - Nassim Taleb - Daniel Kahneman - Richard Thaler - Dan Ariely We leave with two books to order: - Thought systems - by Daniel Kahneman - You are going to make a terrible mistake - by Olivier Sibony