A real pleasure for me to talk again about cognitive biases with Tiphaine who had already come to talk to us about it within the framework of MIFID. This time we discuss how we as investors are influenced by our biases when it comes to sustainable investing. Capturing the customer's appetite for sustainable finance through our behavior is the new challenge that this start-up is launching. Tiphaine shares with us the results of a study that was carried out by Neuroprofiler to probe the knowledge and appetite of private investors on the subject of sustainability and the themes of the European taxonomy of application for a few months now. This growing interest - especially among young people - especially around climate change bodes well for our planet. However, you will understand that there is a gap between the needs identified for these customers and the products currently available from financial institutions. We are also reviewing with Tiphaine how the health crisis was experienced by this start-up and the obvious changes in use of its institutional clients. Gamification makes it possible to minimize a certain number of biases and therefore to render a more faithful image of the real appetite and reveal more of the needs and desires of customers in terms of ESG. Guest recommendations: Noise by Daniel Kahneman and Olivier Sibony System 1, system 2: The two speeds of thought by Daniel Kahneman (read and reread: a must)