How I Met My Co-Founder
Jordane, Morgan & Marc-Henri Co-founders of Defacto
Description of the episode
Recreating a startup after building a unicorn is the story of Jordane who - with Morgan and Marc-Henri - is developing Defacto, a fair and instant financing solution for SMEs. For this new episode of the How I Met My Co-Founder podcast, I welcome them to discuss with them: - Their first meeting in California for Marc-Henri and Jordane and the "Chinese restaurant" brainstorms to do ideation - Their matrix concept with the following criteria: B2B project, international market, replacement market, product-led acquisition strategy, high barrier to entry - The customer discovery phase which began with the Spendesk adventure where Jordane and Morgan - MBTI type tests/50 questions to open the discussion and get to know each other professionally - The role of routines in their relationship as co-founders with 2 meetings per week (Monday/Friday) + 1 offsite per quarter - Their method of 3-way decision-making with a scoring method - The 2 equity fundraisings with GFC (David Sainteff), Headline (Jonathan Userovici) and Northzone - Their debt raisings first with Business Angels then with Viola Credit - Their first recruitment (cc Antoine Cheron) and their reverse recruitment process - The structure of their team (without head of) and their desire to stay lean.

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