Sustainable urban mobility: challenges and opportunities for innovative finance.
Any crisis has at least the merit of being an accelerator of change: that of Covid-19 has given us the opportunity to question ourselves about our relationship to mobility and the need to travel.
Here is a small overview of what we can take away, in my opinion, this new way of “consuming” mobility and these applications which facilitate the adoption of new habits in terms of travel and transport.
It is now possible to concentrate on a single platform both all the relevant mobility information that the user needs and a fully digitalized payment offer. These travel offers via multiple means of transport within a city not only allow a simpler and faster user experience but, with the emergence of digital technology and the advent of the concept of “Mobility as a Service”This contributes to the evolution of the behavior of citizens and local actors in terms of mobility.
We support large groups such as fintech to help them meet the current needs of consumers and users, businesses and cities in the search for greener mobility. Thanks to our partner Edenred, we are proud to have contributed to the launch of the “Ticket Mobilité” account to facilitate the cost of home-work journeys for French employees.
Our collaboration with Betterway, which has just launched the first company mobility management platform, allows citizens to benefit from the advantages of the Mobility Orientation Law and the “Sustainable Mobility Package”. We should also mention the Belgian Skipr application which helps users in their choice by centralizing the various transport service offers.
Mastercard, as a corporate citizen and technological partner of cities, aims to be a driving force behind the digitization of city transport systems, by providing its expertise and innovative payment solutions, such as theopen payment, which allows you to use your payment card as a ticket. With more than a hundred projectsopen payment in London, New York, Singapore, Milan, Rome, Madrid, Barcelona, Seville but also in Brest, Dijon and soon Lyon, Cannes, Lille, and Toulouse, our project is to simplify the payment experience in transport for users and participate in the development of smart cities to ultimately contribute to strengthening their attractiveness. Thanks to the'open payment and the digitization of the system it brings, cities have the particular possibility of refining their pricing and passenger flow management policies (for example to decongest traffic at peak times via incentive pricing).
Beyond the ecological aspect and the user experience, at a time of an unprecedented health crisis, we must not forget that the various stakeholders in urban transport seek to enforce barrier measures and social distancing. THE'open payment is one of the keys because it allows you to use your payment card as a transport ticket. It then prevents the user from buying a ticket at the counter or from the driver. The implementation of this system by the local authorities once again reinforces their attractiveness since it supports them in this transformation towards the “Smart City” and the energy transition.
Managing the global pandemic thus represents a major challenge for the mobility sector, which is undergoing radical changes and must adapt to the realities of a “world after” with citizens with new needs. Therefore, we must ask ourselves what are the levers making it possible to make mobility more sustainable and resilient than before?
We can already cite innovation and collaboration, essential to achieve this.
The entire France FinTech team, its members and partners wish you a happy new year 2021!
By Geraldine Russell, for Maddyness