Under the idea of the "new consumer", the new divergent galaxies
The “new consumer”, who would have arrived during the pandemic and confinement, is both digitized, refocused on ethical and planetary values, on respect for the environment and proximity.
The facts would be established.
The “new consumer” would have arrived, in the tragic circumstances of the pandemic and confinement.
A “new consumer” born in 2020 who will be said to be very digitized, refocused on ethical and planetary values, on respect for the environment and proximity. All in all, a “new consumer” who would above all be the acceleration of the one we knew “before”, or at least whose profile was gradually asserting itself before the pandemic.
And at the same time, through the virtues of digitization and individual differentiation, a “new consumer” always more different from its neighbour, aspiring to ever more unique offers and “experiences”, cultivating its irreducibility.
In reality, our conviction is that there are currently essential mutations taking place between these two registers: between globalizing tendencies and irreducible individualizations, strong recompositions are currently taking place.
France, yesterday divided into around thirty increasingly distinct and competing tribes with respect to each other, is today traversed by new currents. What prevails now is in fact a complete reconfiguration of consumer galaxies, opening the way to new strategies of offers and innovations, to new business deployments, to new communication approaches, to new "customer relations". .
A world is being born, and not necessarily the one we once imagined: under the idea of the “new consumer” new divergent galaxies are blossoming in silence.
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