How to gain the trust of your prospects? - David Remaud (CMO @|banFirst) - Conquest #41
Description of the episode
IbanFirst is a scale-up specializing in B2B money transfers. It has more than 350 employees, is present in 10 countries and manages more than 1,4 billion per month. Just that. This market, far from being easy to address, has large players and also requires creating a bond of trust with its customers. So, how did they manage to find a place in this market in less than 10 years? To understand their success, I invited David Remaud, CMO of the brand. He shares with us: - Their acquisition strategy - Their transition from Lead Gen to Demand Gen - Their expansion in Europe - Sales/Market relationships Don't forget to leave us your comments and impressions after listening! 🚀

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