After having already brilliantly succeeded in creating a start-up, developing it and selling it to a group, this passionate entrepreneur thought long and hard before embarking on a new adventure. The trigger for Arbia was the yellow vest crisis in 2019. She decided that we had to aim big for a large part of the population. She therefore decided to launch: Rosaly, a socially responsible FinTech that helps companies improve the financial well-being of their employees by streamlining access to wages and providing advice and budget education using an application. The down payment is the first step in this fabulous project that is Rosaly. You will see that Arbia's ambitions are very high with the aim of helping as many people as possible to no longer live in financial precariousness. The innovative approach of this FinTech is that of the fluidity of payroll management. Arbia goes into the details and you will see how much administrative and financial burden it is for companies to administer on a daily basis. Making payroll more flexible is a way to retain employees and give them an additional level of comfort in managing their finances. We go through the different stages of the start-up: the inventory of the market, evangelization, the search for the first customers, the construction of the solution and the financial structuring and the business model. Guest recommendations: - Dirty Money - Netflix documentary - Joy - David O. Russell film - The Founder - John Lee Hancock film