Hugues Le Bret - Co-founder of Nickel “My name is Hugues, I create businesses and I write books. After my former employer refused the publication of my book on Dangerous Liaisons Between Banking and Market Activities. I did not accept the censorship. I resigned. Today I am a free man. Here I am on the other side of the divide. ” All is said. When Germain Tonning advised me to invite Hugues Le Bret on GDIY, I did my research, bought and read (it's still better) his books. After these few sentences, I knew that I had to receive it. And after 2 minutes of recording, I knew this episode was going to be a killer. I was right. “My career, as a whole, cannot be explained. These are just meetings. ” It is because Hugues had 1000 lives. Agri-food student, financial market analyst, journalist, dircom of Société Générale, member of COMEX, CEO of Boursorama, author and founder of the Nickel account, which is revolutionizing banking by eliminating it. No more no less. “You have to be naïve at the start. If you know what to expect you don't go. ” In this episode he tells us all about this crazy adventure. How he found himself a journalist by chance and how he managed to climb the ladder to become director of communication for Société Générale, he who studied… agronomy! He shares with us the lessons he learned from the incredible Kerviel affair and the media circus that it was. He gives us his advice (tested and approved) to manage a crisis brilliantly and come out of it grown. And, he explains to us why it is essential to stay true to your convictions (for example, to release a book on Kerviel) even if it can mean losing everything (including your position as CEO).